Market Insights

Increasing numbers of Irish buyers are looking at Mercedes-Benz V-Class models from Japan because they offer a different kind of luxury. Rather than focusing primarily on driving position, road presence or SUV styling, the V-Class places passenger comfort, practicality and long-distance travel at the centre of the ownership experience. For...

Are Irish buyers overpaying for used cars? In many cases, yes—but not simply because vehicles have become more expensive. The bigger issue is that today's market has changed the way many buyers judge value. High asking prices have gradually become normal, making it easy to assume that paying more automatically means buying better. In reality, many...

More Irish buyers are looking at Toyota Crowns from Japan because they offer a rare combination of comfort, reliability, specification, and long-term ownership value. While BMW, Mercedes-Benz, and Audi continue to dominate the executive car market in Ireland, an increasing number of buyers are discovering that a well-chosen Toyota Crown can deliver...

Many Japanese imports appear to be in better condition than comparable Irish-market vehicles because of a combination of ownership habits, maintenance culture, vehicle inspections, and the way cars are typically used throughout their lives. While not every imported vehicle is exceptional, many buyers are surprised by how clean, well-maintained, and...

Many Irish buyers start looking at Japan for one simple reason: the Porsche Macan. As one of the most desirable premium SUVs on the market, the Macan combines luxury, practicality, performance, and everyday usability in a way few vehicles can. What often surprises buyers, however, is how quickly the search becomes more complicated than expected....

Many buyers feel like low-mileage vehicles are disappearing, but that's not necessarily what's happening. In reality, more buyers than ever are searching for the same small group of vehicles, creating intense competition for low-mileage examples. As demand increases and owners keep their cars for longer, finding genuinely low-mileage vehicles...

In many cases Irish buyers overpaying for used cars — but not necessarily because the asking prices are too high. The bigger issue is that many buyers focus on price without fully considering value. Two vehicles can cost exactly the same amount yet offer completely different ownership experiences in terms of mileage, condition, specification,...

For many Irish enthusiasts, the search for a performance car is no longer limited to Ireland. As iconic models become harder to find, prices continue to rise, and choice becomes increasingly limited, more buyers are beginning to look further afield. Japan remains home to some of the world's most desirable performance cars, including the Nissan...

More Irish buyers are importing cars from Japan because they're finding better value, lower mileage, higher specifications, and a wider choice of vehicles than what's often available locally. Rather than competing for a limited selection of used cars in Ireland, many buyers are discovering that importing a car from Japan can provide access to...

Many buyers who import a car from Japan don't necessarily become loyal to Japanese cars. What often changes instead is how they think about buying vehicles. After experiencing a wider range of options, specifications, and vehicle histories, some buyers find it difficult to return to limiting their search to whatever happens to be available locally....