Generations, costs, buying advice and import guide
The first step is simply understanding what's available.
Often described as Japan's answer to Rolls-Royce, the Century was never designed to chase sales volumes or follow market trends. Instead, it was created to deliver exceptional comfort, craftsmanship, and refinement for executives, dignitaries, and those who value understated luxury.
From the original V8-powered Century of 1967 to today's hybrid saloons and ultra-exclusive Century SUV, every generation has remained faithful to the same philosophy: comfort first, prestige second, and performance only when necessary.
Manufacturer
Toyota
First Produced
1967
Vehicle Class
Ultra-Luxury Flagship
Available Fuel Types
Petrol, Hybrid
Drivetrain Options
RWD, AWD
Most Famous Engine
5.0L V12 (G50)
Current Powertrain
3.5L V6 Hybrid AWD
Known For
Craftsmanship, Rear-Seat Comfort, Exclusivity
Main Rivals
Rolls-Royce, Bentley Flying, Mercedes-Maybach
Country of Origin
Japan
First introduced in 1967, the Century has evolved through multiple generations while maintaining a reputation for exceptional build quality, comfort, and exclusivity. Unlike mainstream luxury models, the Century has traditionally been built in relatively low numbers for Japan's domestic market, making it a rare sight outside its home country.
Today, the Century range includes both luxury saloons and the recently introduced Century SUV, offering buyers a unique alternative to traditional European luxury vehicles.
For decades, the Toyota Century was available exclusively as a flagship luxury saloon. Each generation focused on comfort, craftsmanship, and refinement rather than chasing trends or performance figures.
The introduction of the Century SUV marked one of the biggest developments in the model's history. Rather than replacing the traditional saloon, it expanded the Century range by bringing the same philosophy of luxury, exclusivity, and passenger comfort into a modern SUV format.
Today, buyers can choose between several generations of Century saloon as well as the new Century SUV, each offering a different interpretation of Toyota's most prestigious model.
150–190 bhp | 235–412 Nm
The Original Japanese Flagship
Created as Toyota's ultimate luxury saloon, the G20 established the Century's reputation for comfort, craftsmanship, and understated prestige. Favoured by business leaders and government officials, it became a symbol of Japanese automotive excellence.
425 bhp | 510 Nm
The Hybrid Era Begins
Replacing the V12 with an advanced hybrid powertrain, the G60 modernised the Century while preserving the comfort, craftsmanship, and exclusivity that have defined the model for decades. It remains Toyota's flagship luxury saloon.
276–280 bhp | 481 Nm
V12 Luxury Perfection
Powered by Toyota's legendary 5.0-litre V12 engine, the G50 elevated the Century to a level few luxury cars could match. Exceptional ride quality, hand-finished interiors, and near-silent refinement defined this iconic generation.
406 bhp | 550 Nm
Luxury Reimagined
The first SUV to carry the Century badge combines flagship comfort, advanced hybrid technology, and commanding road presence. Designed for rear-seat luxury as much as driver enjoyment, it represents a new chapter in Toyota's most prestigious model line.
The Toyota Century range spans more than five decades, meaning import costs can vary dramatically from one generation to another.
Older G20 models can sometimes be imported for less than many modern executive saloons, while desirable G50 V12 examples often command significantly higher prices due to their rarity and cult following among enthusiasts. Modern G60 hybrid models and the latest Century SUV occupy the top end of the market and are among the most exclusive vehicles available from Japan.
As a general guide:
• G20 Century (1967–1997): €15,000 to €40,000+ landed
• G50 Century V12 (1997–2017): €25,000 to €70,000+ landed
• G60 Century Hybrid (2018–Present): €90,000 to €180,000+ landed
• Century SUV (2023–Present): €180,000 to €280,000+ landed
Toyota Century G20 vs G50
The G20 represents classic Japanese luxury with traditional styling and V8 power, while the G50 introduced Toyota's legendary V12 and significantly improved refinement.
Toyota Century G50 vs G60
The G50 is celebrated for its naturally aspirated V12 and old-school luxury, whereas the G60 combines hybrid technology, modern safety systems, and contemporary craftsmanship.
Toyota Century Saloon vs Century SUV
Both models share the Century philosophy of comfort and exclusivity, but the SUV adds a higher driving position, modern practicality, and a completely different presence on the road.
Both prioritise comfort, but the Century focuses on craftsmanship, quietness, and exclusivity rather than off-road capability.
The Bentayga leans towards performance and sporting character, while the Century SUV prioritises passenger comfort and refinement.
Both deliver exceptional luxury, but the Century offers a uniquely Japanese interpretation of chauffeur-focused travel and exclusivity.
Unlike many ultra-luxury vehicles, the Toyota Century was developed with Toyota's traditional engineering philosophy at its core.
Whether looking at a classic G20, the legendary V12-powered G50, the modern G60 hybrid, or the latest Century SUV, the focus has always been on refinement, reliability, and long-term ownership rather than chasing headline performance figures.
As with any imported vehicle, condition, mileage, service history, and previous ownership remain important considerations. However, many buyers view the Century as one of the most dependable luxury vehicles ever produced, benefiting from Toyota's reputation for engineering quality and attention to detail.
Luxury travel, exceptional comfort, and unrivalled passenger space.
That depends on what you're looking for. Enthusiasts often favour the V12-powered G50, while buyers seeking modern technology and hybrid efficiency typically gravitate towards the G60. The new Century SUV appeals to those wanting maximum luxury and exclusivity.
Yes. All major Toyota Century generations can be imported from Japan to Ireland, subject to availability, Revenue valuation, and import regulations at the time of purchase.
Unlike most luxury cars, the Century was developed primarily for Japan's domestic market and focuses on craftsmanship, comfort, refinement, and long-term ownership rather than performance or status.
The Century benefits from Toyota's reputation for engineering quality and durability. As with any imported vehicle, condition, mileage, and maintenance history remain important factors.
Import costs vary considerably depending on the generation, specification, mileage, and condition of the vehicle. Older G20 and G50 models can be surprisingly accessible, while modern G60 and Century SUV models occupy the top end of the luxury market.
The G50 generation (1997–2017) is famous for its 5.0-litre V12 engine. Earlier models used V8 engines, while the modern G60 and Century SUV use advanced hybrid powertrains.
Depending on the generation, buyers often compare the Century with vehicles such as the Mercedes-Benz S-Class, BMW 7 Series, Rolls-Royce Ghost, Bentley Flying Spur, and the latest Century SUV with vehicles like the Range Rover and Rolls-Royce Cullinan.
The Toyota Century SUV is Toyota's most prestigious production vehicle and sits at the very top of the brand's global range. Unlike mainstream Toyota models that are produced in large volumes, the Century is built in relatively limited numbers and is aimed at buyers seeking a level of luxury comparable to vehicles such as the Range Rover Autobiography, Bentley Bentayga, and even the Rolls-Royce Cullinan.
Much of the cost comes from the attention to detail found throughout the vehicle. Premium materials, advanced technology, extensive sound insulation, executive rear-seat features, and a strong focus on passenger comfort all contribute to its position as Toyota's flagship luxury SUV.
The Century SUV is also largely intended for the Japanese domestic market, which adds further exclusivity. Because relatively few examples become available for export, demand often exceeds supply, helping to maintain strong values both in Japan and internationally.
The answer depends on your budget, intended use, and preferences. Some buyers are drawn to classic V8 models, others specifically seek the V12-powered G50, while many prefer the modern hybrid G60 or Century SUV.
Yes. If you're interested in any Toyota Century generation, simply submit the enquiry form and we'll help you understand what's realistically available, estimated import costs, and what to expect before making any decisions.
We'll review your requirements, discuss your preferred Toyota Century generation, and help you understand realistic vehicle options, costs, and timelines. There's no obligation to proceed.
No. Many buyers are still comparing generations when they first get in touch. Whether you're interested in a G20, G50, G60, or the Century SUV, we can help you understand the differences and what may suit your budget.
Absolutely. Many buyers use the enquiry form simply to understand costs, availability, and what's realistically possible before deciding whether importing a Toyota Century is right for them.
Whether you're interested in a classic G20, a V12-powered G50, a modern G60 Hybrid, or the latest Century SUV, we can help you understand what's realistically possible within your budget.
The first step is simply understanding what's available.
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