
Toyota Century SUV Ireland
Discover one of Japan's most exclusive luxury SUVs. Explore Toyota Century SUV specifications, ownership considerations, import costs, and learn why this ultra-premium flagship is attracting attention from Irish buyers looking beyond traditional luxury brands.
Why the Toyota Century is starting to attract attention in Ireland
The Toyota Century SUV sits at the very top of Toyota's range and is widely regarded as one of the most exclusive vehicles produced in Japan.
Often compared with vehicles such as the Range Rover Autobiography, Bentley Bentayga, and Rolls-Royce Cullinan, the Century SUV focuses on comfort, refinement, privacy, and craftsmanship rather than outright performance.
While still extremely rare in Ireland, growing numbers of buyers are discovering that importing directly from Japan can provide access to a level of luxury rarely found in mainstream premium SUVs.
Toyota Century Quick Facts
Manufacturer
Toyota
First Produced
2023
Vehicle Class
Ultra Luxury Hybrid
Available Fuel Types
Hybrid
Drivetrain Options
AWD
Powertrain
3.5L V6 Hybrid
Known For
Luxury, Comfort, Exclusivity
Main Rivals
Range Rover, Bentley Bentayga, Rolls-Royce Cullinan
Country of Origin
Japan
The Toyota Century SUV represents the pinnacle of Japanese luxury motoring.
Designed as a flagship vehicle for executives, dignitaries, and buyers seeking exceptional comfort, the Century SUV combines advanced hybrid technology with handcrafted attention to detail and an emphasis on passenger experience.
Unlike many luxury SUVs that focus on aggressive styling or performance figures, the Century prioritises refinement, ride quality, quietness, and effortless long-distance travel.
Its rarity outside Japan only adds to its appeal, making it one of the most exclusive vehicles available to Irish buyers considering a direct import.
What is the Toyota Century SUV?
The Toyota Century SUV is Toyota's most prestigious production vehicle.
Introduced as the SUV counterpart to the legendary Century saloon, it was developed to offer the same level of luxury, craftsmanship, and exclusivity in a modern SUV format.
Built primarily for the Japanese domestic market, the Century SUV features advanced hybrid technology, premium materials throughout the cabin, executive rear seating, and numerous comfort-focused features designed around the needs of rear passengers.
For many buyers, it represents a unique alternative to traditional European luxury SUVs.

Why are more Irish buyers considering the Toyota Century SUV?
For buyers seeking something genuinely different, the Toyota Century SUV offers an experience few other vehicles can match. Combining exceptional rarity with a hand-crafted luxury interior, advanced hybrid technology, and outstanding ride comfort, it represents a unique approach to premium motoring.
Unlike many luxury SUVs that focus heavily on performance figures, the Century places comfort, refinement, and passenger experience at the centre of its design. Executive rear-seat accommodation, exceptional build quality, and Toyota's long-standing reputation for reliability make it particularly appealing to buyers looking for something beyond the usual German and British luxury brands.
Its exclusivity, strong reputation for long-term ownership, and potentially lower depreciation compared to some European rivals have further contributed to growing interest among buyers exploring direct imports from Japan. For many, the Century SUV is less about making a statement and more about enjoying one of the most refined and distinctive luxury vehicles available today.

Toyota Century SUV Standard
The standard Century SUV focuses on delivering maximum comfort and refinement.
Features often include premium leather upholstery, advanced safety systems, executive rear seating, and Toyota's flagship hybrid powertrain.

Toyota Century SUV Executive
Designed with chauffeur-driven owners in mind, Executive models place additional emphasis on rear passenger comfort and convenience.
Highlights often include enhanced rear seating, upgraded entertainment systems, and additional luxury features.

Toyota Century SUV Rear Comfort Package
This specification prioritises rear occupant experience with features designed to maximise comfort during long journeys.
Popular additions may include reclining rear seats, advanced climate controls, and privacy-focused features.

Toyota Century SUV Bespoke Specs.
Many Century SUVs are ordered with highly individual specifications.
Depending on the original owner, examples can feature unique colours, materials, and luxury options rarely seen on mainstream vehicles.
How much does it cost to import a Toyota Century to Ireland?
Because the Toyota Century SUV sits at the very top of Toyota's range, import costs are significantly higher than those associated with vehicles such as the Crown or Land Cruiser.
As a general guide, most Century SUV examples currently land in Ireland between €180,000 and €280,000+ all-inclusive depending on specification, age, mileage, exchange rates, and Revenue valuation.
These figures should be viewed as illustrative examples rather than fixed prices, as individual vehicles can vary considerably.
How does the Toyota Century SUV compare?
The Century SUV occupies a unique position within the luxury SUV market.
While European competitors often focus on performance, status, or sporting dynamics, Toyota's flagship focuses on refinement, passenger comfort, reliability, and understated luxury.
For buyers seeking something rarer than a Range Rover and more exclusive than most luxury SUVs, the Century offers a genuinely distinctive ownership proposition.

Toyota Century SUV vs Range Rover
Two luxury SUVs with very different philosophies. One prioritises prestige and off-road heritage, while the other focuses on Japanese craftsmanship and refinement.

Toyota Century SUV vs Bentley Bentayga
Both offer exceptional luxury, but the Century approaches luxury through comfort, subtlety, and exclusivity rather than performance.

Toyota Century SUV vs Rolls-Royce Cullinan
The Century is often described as Japan's answer to ultra-luxury motoring, delivering a unique alternative to the world's most prestigious SUV.
Is the Toyota Century SUV reliable?
Reliability is one of the Century SUV's most attractive characteristics.
Built upon Toyota's engineering standards and powered by proven hybrid technology, the Century combines flagship luxury with the long-term dependability for which Toyota is known worldwide.
As with any luxury vehicle, maintenance history, condition, and specification remain important considerations, but many buyers view the Century as a lower-risk ownership proposition than some European ultra-luxury alternatives.
Toyota Century Ireland FAQ
Why is the Toyota Century SUV so expensive?
The Toyota Century SUV is Toyota's most prestigious production vehicle and sits at the very top of the brand's global range. Unlike mainstream Toyota models that are produced in large volumes, the Century is built in relatively limited numbers and is aimed at buyers seeking a level of luxury comparable to vehicles such as the Range Rover Autobiography, Bentley Bentayga, and even the Rolls-Royce Cullinan.
Much of the cost comes from the attention to detail found throughout the vehicle. Premium materials, advanced technology, extensive sound insulation, executive rear-seat features, and a strong focus on passenger comfort all contribute to its position as Toyota's flagship luxury SUV.
The Century SUV is also largely intended for the Japanese domestic market, which adds further exclusivity. Because relatively few examples become available for export, demand often exceeds supply, helping to maintain strong values both in Japan and internationally.
Can you import a Toyota Century SUV to Ireland?
Yes, Irish buyers can import Toyota Century SUV models directly from Japan. The process is broadly similar to importing any other vehicle, although the significantly higher vehicle value means taxes and registration costs are considerably greater than for more mainstream imports.
The total landed cost typically includes the purchase price in Japan, shipping, marine insurance, customs duty where applicable, VAT, VRT, registration fees, and other import-related expenses. Because the Century SUV is a premium vehicle, Revenue's valuation can have a significant impact on the final VRT amount.
Many buyers choose to work with experienced import specialists who can help source suitable vehicles, arrange inspections, organise shipping, and guide them through the registration process once the vehicle arrives in Ireland.
Is the Toyota Century SUV sold in Europe?
The Toyota Century SUV was developed primarily for the Japanese market and remains an exceptionally rare sight outside Japan. Unlike the Land Cruiser, Lexus RX, or other global Toyota products, the Century SUV was never intended to be widely distributed across European dealerships.
As a result, importing directly from Japan is currently one of the few realistic ways for Irish buyers to obtain one. This limited availability is one of the reasons the Century has attracted so much attention among enthusiasts and luxury vehicle buyers looking for something genuinely different.
Its rarity also means that many people in Ireland have never seen one in person, making it one of the most exclusive Japanese imports available today.
What engine does the Toyota Century SUV use?
Current Toyota Century SUV models are powered by a sophisticated 3.5-litre V6 plug-in hybrid powertrain paired with Toyota's E-Four all-wheel-drive system.
Rather than focusing on outright performance figures, the system has been designed to deliver smooth, effortless acceleration and exceptional refinement. The combination of electric assistance and V6 power allows the Century to move quietly and comfortably while maintaining the performance expected from a flagship luxury SUV.
Toyota's hybrid expertise also helps improve efficiency compared with many traditional large-capacity luxury SUVs, making the Century particularly attractive to buyers seeking both luxury and modern technology.
Is the Toyota Century SUV a good alternative to a Range Rover?
For the right buyer, the Toyota Century SUV can be a very compelling alternative to a Range Rover. While both vehicles occupy the luxury SUV segment, they approach luxury from very different perspectives.
The Range Rover combines luxury with strong off-road capability and a bold presence, while the Century SUV focuses more heavily on refinement, passenger comfort, craftsmanship, and exclusivity. Many buyers are attracted to the Century because it offers a more understated ownership experience while still delivering a level of comfort comparable to some of the world's most prestigious luxury vehicles.
The Toyota badge also brings a reputation for reliability and long-term dependability that appeals to buyers who may be concerned about the ownership costs often associated with European luxury vehicles. For those seeking comfort, uniqueness, and Japanese craftsmanship rather than outright status, the Century SUV represents a genuinely interesting alternative.
Thinking about a Toyota Century?
The Toyota Century SUV is one of the most exclusive vehicles available from Japan. Specification, mileage, ownership history, condition, and market availability can vary significantly between examples.
If you're considering importing a Century SUV to Ireland, take the time to understand what your budget can realistically achieve and how different specifications compare before making a decision.
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